Trademark attorney Josh Gerben said on Twitter that Victoria’s Secret has filed four new trademark applications with the US Patent and Trademark Office to sell “virtual underwear, shoes and fashion accessories,”.
According to documents reviewed by Business Insider, Victoria’s Secret also plans to create a trademark for “virtual goods retail store services” and “entertainment services.”
It is assumed that the brand will provide photos, videos, and possibly arrange virtual shows.
In 2019, Victoria’s Secret suspended its annual fashion shows, but new patent applications may indicate the brand’s desire to return to shows in a new format – already in the metaverse.
Victoria’s Secret is headed to the metaverse and has plans to sell virtual lingerie.
— Josh Gerben (@JoshGerben) February 14, 2022
Business Insider has reached out to Victoria’s Secret for comment, but has yet to receive a response.
The world-famous lingerie brand, along with giants like Nike and Adidas , hastened to secure its future in the metaverse by laying out its rights in advance.
These patents may never be useful to the company, but many analysts think it’s smart to make decisions quickly so you don’t feel sad about lost opportunities later.
Representatives of Victoria’s Secret have previously stated that the brand plans to return the fashion show, but separately emphasized that the new format should be relevant.
“We are in no hurry to announce when it will be or how it will be, but in the coming years we will change it so that it is relevant to the overall socio-cultural agenda,” said Victoria’s Secret CEO Martin Waters last year.