Victoria’s Secret continued to promote the idea of inclusivity in advertising a new collection of underwear
The Victoria’s Secret lingerie brand has moved to the side of inclusiveness – back in the summer of 2021, the company changed its global positioning, promising to inspire women from different walks of life and owners of forms not only of outdated model parameters.
This idea was embodied in a new advertising campaign for the Love Cloud lingerie line in sizes ranging from XS to XXL. In addition to the well-known Victoria’s Secret ambassadors (Hailey Bieber, Adut Akech and Paloma Elsesser), a pregnant girl , a firefighter from the Nez Perce Indian reservation, a heroine with a disability, the first open transgender model of the brand, a representative of the older generation, as well as a model with a Down Syndrome.
Victoria’s Secret Love Cloud Campaign video Presentation
As noted in Victoria’s Secret, the Love Cloud collection will be an important milestone in the evolution of the brand. Back in 2018, the brand’s marketer stated that the company would not cooperate with transgender people and plus size models.
The new campaign emphasizes that lingerie is suitable for everyone who feels like a woman. Victoria’s Secret will continue to promote these standards in its initiatives.
The brand previously announced plans to open a lingerie store in the metaverse – the company has registered trademarks for the sale of virtual accessories.